7 Questions to Ask a Video Game Marketing Agency or Publisher

A video game marketing professional, I get asked these questions.  A LOT.  When to work with a marketing agency?  What about full-service shop – all things video game publishing?  Especially by indie game developers.  Both by actual paying clients, and by prospects.  To someone new to making video games, these topics are easily misunderstood.  Esoteric.

To tell the truth, I have lost count.  A former brand director with an AAA video game developer-publisher and head of marketing for an early social game developer, I have been pitched a LOT.  As in dozens of times each year.

Developing and marketing a video game?  AND to have it become a chart-topping hit on the App Store, Steam Store, or Google Play Store?

It is a lot like being in the boxing ring with a Manny Pacquiao, Sugar Ray Leonard, Mike Tyson, or Muhammed Ali…in his prime.  The odds are against you.  No ifs, ands, and buts about it. Do not forget that for one single second.  But if you ask a strapping young lad named Cassius Clay in 1964?  At least you are going into the ring with a shot at immortality.

Two possible outcomes really.

Get them right?  And your game has the rightful chance at GREATNESS.  Be the next Super Mario, Angry Birds, Halo, or Assasins Creed.

Get them wrong?  And your game will die on the vine.  Like a concept aircraft, that never ever lifts off the runway.